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Dana   dana pucillo
founder
danapucillo@gmail.com
  Michael   michael forster
founder
mforster2@gmail.com

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We're passionate about live music. For many years we have found ourselves attending live shows whenever we get the chance, all over New York and anywhere in the world we are. For the price of a new album, you can see a band or artist play live. We believe it's the best way to experience music; raw and unfiltered. If you really want to make a connection to the music, you need to see and hear it, up close and personal.

We love it so much, we decided we wanted to help everyone, audience and musicians share that experience; to create a setting that feels special, intimate, and that you'll remember forever.

master-plan is a nonprofit for rock n' roll. We provide funding to create pop up venues, intimate live recordings, studio time and the production of vinyl for the bands we love.

The way the music scene works today seems to benefit mostly everyone but the musicians. There seems to be less of an appreciation for the art, and more for the business it supports. And it only seems to get worse. We want to do our part to change all that or at least give people a different option.

Be part of the master-plan.