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Dana   dana pucillo
founder
dp@master-plan.rocks
  Michael   michael forster
founder
mf@master-plan.rocks

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We're passionate about live music. For many years we have found ourselves attending live shows all over New York and around the US, on nearly a weekly basis. For the price of a new album, you can see a band or artist play live. We believe it's the best way to experience music; raw and unfiltered. If you really want to make a connection to the music, you need to see and hear it, up close and personal.

We love it so much, we decided we wanted to share that experience with everyone; to create a setting that feels special, intimate, and that you'll remember forever.

master-plan is a nonprofit for rock n' roll. We provide funding to create pop up venues for the bands we love, and that includes paying the band up front. We recover the cost though ticket, drink and merch sales, and even donations.

The way the music scene works today seems to benefit mostly everyone but the musicians. There seems to be less of an appreciation for the art, and more for the business it supports. We want to do our part to change all that.

Music is living art.

See live music.

Live LIVE.

Be part of the master-plan.